Building Extraordinary Brands Through the Power of Archetypes.

Who’s Who


Myths, like symbols, have the magical ability to transcend culture and era

Illustrations by author.


Design as Semiotics

Introduction


Anthropomorphism in Typography

Introduction


An Interrogative Essay on Brand Identity Design

Preface

Table of Contents

  1. Introduction
  2. Purpose
  3. Process
  4. Trust and Preparation
  5. Action
  6. Quality and Value
  7. Conclusion


Where do free fonts fit into professional identity design?


Designing Collaboration

Introduction

Some history…


Improving Color Description


Twin Forrest turns two

Some Context


Next Generation Child Care

Context

Matt Yow

Coffee, books, heavy metal, graphic design.

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