Building Extraordinary Brands Through the Power of Archetypes.

Who’s Who

Myths, like symbols, have the magical ability to transcend culture and era

Illustrations by author.

Design as Semiotics


Anthropomorphism in Typography


An Interrogative Essay on Brand Identity Design


Table of Contents

  1. Introduction
  2. Purpose
  3. Process
  4. Trust and Preparation
  5. Action
  6. Quality and Value
  7. Conclusion

Where do free fonts fit into professional identity design?

Designing Collaboration


Some history…

Improving Color Description

Twin Forrest turns two

Some Context

Next Generation Child Care


Matt Yow

Coffee, books, heavy metal, graphic design.

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